George is the CEO of IN2 Digital Innovations GmbH, a company designing, building and operating AI-powered web solutions at scale. He holds a Master of Science (1993) and a doctoral degree (1998) in Electrical Engineering and Computer Science from the National Technical University of Athens and a Master of Business Administration (2005) focused on innovation management. After positions in academia among others as the head of the image and video analysis group at the AI-group of the Center for Computing Technologies in Bremen, he founded IN2. He has initiated, participated and managed several European research projects in the area of multimedia content management, digital cultural heritage, interactive technologies and accessibility. He acts frequently as a programme committee member in international conferences and workshops (e.g. ACM Multimedia Information Retrieval, International Conference on Pattern Recognition) and serves regularly as a reviewer of business plan competitions, and as an evaluator and reviewer of national, EU and international collaborative research projects.The Social and hUman ceNtered XR (SUN) project aims at investigating and developing extended reality (XR) solutions that integrate the physical and the virtual world in a convincing way, from a human and social perspective. The virtual world will be a means to augment the physical world with new opportunities for social and human interaction.